it was when the announcer or hero or whatever said "Hellbourne, smellbourne"! XD

that was hilarious. from that moment i kept on playing! LOL

Please Help.
Thanks !

I didn't find the right solution from the internet.
References:
-https://forums.heroesofnewerth.com/showthread.php?598170-What-made-you-become-hooked-on-HoN&s=ddb261648cb328c2a58d07f767d9528d
- Case study examples