A new social platform “worth trying out” launches every month. While that may be exciting for many social media managers, it also comes with a big challenge: deciding whether to invest time and resources into experimenting with something entirely new while not diverting too much attention away from your existing audiences.
That said, understand that changes can - and perhaps should - be made incrementally. What’s more, you may not even realize it, but you’ve already done much of the work needed to see if something is truly a smart investment. So if you’re looking into a new or niche social channel, such as Periscope, consider the following advice, which could save you a whole lot of time and stress.
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References: http://www.socialmediatoday.com/social-business/brian-honigman/2015-10-24/experimenting-new-or-niche-social-channels-without-wasting?

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