This technique relies on reverse psychology. You can do this by outlining the reasons why your company is not a fit for everyone to your client. To demonstrate this, pretend that I am selling you a high-end car. I tell you that if you are uncomfortable with displaying prestige and success, you might not want this car. People will recognize the iconic emblem as you drive down the street. If you are on the market for a purely utilitarian vehicle—devoid of luxury—this will not be for you. Lay out all of the reasons why they should not buy your product and then ask your customers, based on everything you shared, if they want to proceed. Essentially, you have removed all of the obstacles for them. Now that your clients 3D Video Production Service know all the arguments for why not to invest in your business, they are in a position to convince themselves why they should. Your business, be it a luxury car sales or a spa service or an online coaching program, relies on the uniqueness of your brand. And when you are unique, some will love it (the luxury car loyalists) and some will hate it (like those who are fans of less expensive cars). Your goal in this tactic is to clearly put your prospect in your camp or out. Your online coaching may require serious time commitment, and that the prospect get comfortable with being uncomfortable—and for those reasons they may not want to work with you. Your spa service may be a monthly recurring fee, so the prospect gets into a monthly healthy regime—and for those reasons they may not want to work with you.
JoeClark replied
401 weeks ago