Once you’ve determined that a new or niche social channel is worth testing, use your time wisely by understanding the features at hand and by having a solid grasp of what kind of content the network’s audience prefers.
Repurposing your content is a good start. For example, you can distill a blog post into a Tweet or package several Facebook posts into a larger infographic. This ensures the information your business has spent time producing reaches the widest audience possible. It also just makes sense when it comes to trying out an entirely new channel. See if content designed for one platform in any way resonates on another.
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References: http://www.socialmediatoday.com/social-business/brian-honigman/2015-10-24/experimenting-new-or-niche-social-channels-without

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