Yes, I actually had several shifts in my perspective. In the beginning, I thought the competition was going to be a very simple process and I have all the information I need to make this a viable business. When our 30 second pitch was due, I must have worked 30 hours on it; I realized how much work putting together a business is. Putting together a business is time consuming and sometimes you don’t get the results that you want.
Before the 2nd milestone was due, I realized that I didn’t understand what an enterprise was and what the components in a business plan were. I then worked with one of the mentors and finally got a solid understanding of what I needed to do. I felt like people were able to understand my idea better because I was able to explain it to them better in person than on paper. As mentors started to validate my idea, I gained confidence.
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Brand Storytelling Video Marketing